Twitter Search

There are 1 entries for the tag Twitter Search

Turnaround of events, American Express sets the standard for using social media to improve their brand.

Last Tuesday, May 19th I wrote about a bad experience I had with American Express customer service that resulted in having my card cancelled after 27 years. If you missed it you can read it here. Last Friday, May 22th, 3 days after my post, I got a call from Ms. McGovern from the Executive Offices of American Express.  She explained to me that members of American Express’s Marketing Department monitor Blogs and other social media products for mentions of the “American Express” brand.  My blog entry caught their eye, so they forwarded my blog posting to the American...