Admittedly, Twitter is an application that most business people never understand. You need to live the Twitter experience and study how other people are using Twitter successfully to connect with existing customers while finding new sales prospects. My goal in this blog post is to highlight how businesses should be using Twitter. I also plan to give you some examples of how businesses in different sectors should be taking advantage of Twitter. First, if you own a business and you’re new to Twitter or still, just don’t “get it”, let me give you a quick overview.  Twitter is a...

I’m from the camp: If your company is not growing, it ** by definition ** is dead. You just haven’t been pronounced dead yet! Change management is a critical skill every CEO must have in there tool kit. Inviting change in an organization you founded is different than walking in the door as a new CEO, with a turnaround plan in your briefcase.  The later was the case at Web Associates and Starbase where I was recruited by the BOD with a mandate to get the companies on a road to profitability, immediately. Failure would mean bankruptcy for the...

Last Tuesday, May 19th I wrote about a bad experience I had with American Express customer service that resulted in having my card cancelled after 27 years. If you missed it you can read it here. Last Friday, May 22th, 3 days after my post, I got a call from Ms. McGovern from the Executive Offices of American Express.  She explained to me that members of American Express’s Marketing Department monitor Blogs and other social media products for mentions of the “American Express” brand.  My blog entry caught their eye, so they forwarded my blog posting to the...